The contemporary marketing world is unfolding every day. At this point, every big or small business owner understands the importance of digital marketing. The Internet is the new hoarding to showcase your products in front of your potential customers. That time has gone when your buyer is reading your ads in the newspaper.
Nowadays everyone is spending most of their time online and this is the right chord to pluck. Everyone is using google to solve their everyday problem. So it makes sense to business owners that they should aim to broadcast their product on google and rank at the top of Google’s search results. But when it comes to Search engine optimization, there is a factor that is overlooked very easily. That factor is Local SEO.
What is Local SEO? Is it some Rocket Science?
The answer is NO, not at all. But using this technique correctly will definitely boost your business like a rocket. So Local SEO is Google’s way of pulling up search results based on a geographical area. For example, if you’re in Melbourne and search “bakery shops,” you’re likely not looking for bakery shops in Sydney. So, Google shows up results that are local to you since that’s what you’re searching for. So it is very important to improve your local SEO for your organic local traffic.
Why it is so important to improve your Local SEO?
Local SEO improves your brand presence in the local market and creates ample of opportunity for business to market local consumers and clients. So investing in local SEO is like putting your money on the dark horse. Here we are telling your important reasons to invest in local SEO.
Your possible customer is searching for you on the internet:
Most of the local customers use the internet to find a business. They just tap on google button and ask for a coffee shop, salon, garments store, play center, amusement parks etc in their locality. Google’s ‘Near me’ feature also promotes the ranking of local vendors and business to come into customers’ picture of buying. Asking for any service or product with a “near me” or city name and state attached at the end of their search pulls up the most relevant local businesses for that search. So it is very important to show your brand presence there.
Smartphones are the new age Genie that fulfills all your craving instantly:
If you’re walking around the city of Melbourne and suddenly have a craving for some ice-cream, you can immediately take out your smartphone, open Google Maps, search for ice-cream stores, and get a whole listing of the closest spots to you. This is the power of modern-day smartphones that act as similar to a genie. This makes Local SEO even more important because it shows that customers are searching for a business literally at the exact moment they need it.
Local SEO is very cost effective and productive method:
Creating a Google My Business Page is completely free that means you can’t beat the cost for starting with Local SEO. Majority of local online directories like Yelp, Trip Advisor, Yahoo, and Bing, are all free to list your business on. With high conversion rates and low cost to get started, Local SEO offers a great opportunity for a strong return on investment (ROI).
Stand among your local competition:
More and more companies are nowadays becoming digital savvy. They are using their website and social media handles to reach local audiences. It is high time for your company to show its online presence if you want to stay ahead in the market. By working with skilled SEO experts, you can formulate and execute strategies that build your organization’s reputation and safeguard your company against evolving trends.
Google My Business is actually your business:
Till now only 43% of companies have claimed their Google My Business profile. This fact shows that there is still not so strong online presence of the local business is there. Working with local SEO experts, you can ensure your profile is built with the intention of attracting qualified and potential local buyers. The process will give you the advantage in the local marketplace and keep your company on the front page for high-value searchers.
Aware the audience about your Brand :
One of the perks of getting higher rankings on the search engine result pages is building brand awareness. It is a baby step process. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand and to reach you when they search for a particular product in comparison to other brands that don’t have a strong web presence. That’s why small businesses that want to build better brand awareness must invest in Local SEO and start gaining top rankings for the top keywords that are related to their business. As we all know that we’re not in the 90s anymore; and in this era, the search engines play a significant role in making or breaking your brand.
After all, every marketer wants better Conversion Rates:
Every digital marketer knows that SEO-optimized websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are faster and easy to read and navigate are more likely to grab attention from your visitors or readers. That is, they’re more likely to become your loyal customers, subscribers, and returning visitors. Some facts validate this statement.
- Half of the majority i.e 55% of small businesses invest in SEO. It is a marginal 3% increase over last year.
- Pay-per-click (PPC) advertising has approx. 45% of the local business investment.
- Small businesses invest in social media marketing (56%) more than other SEO services, including local search optimization (46%) and on-site optimization (37%).
- Over one-fifth, (21%) of small businesses track the number and quality of links back to their site to determine SEO success, ahead of website traffic (19%) and leads and conversions (19%).
- Small businesses prefer to build in-house teams that work on SEO software (38%) rather than searching for external resources for help.
Fighting to be on the top of the search engine result pages can be tough for businesses, especially when you’re a small business with limited resources. That’s why local SEO is critical to your business success. By revamping your local SEO, you’ll boost your organic traffic, collect more leads, and expand your business.