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Local SEO Melbourne
Clients, Company, Content Marrketing, Lead Generation

Guide To Local SEO For Melbourne, Australia

Almost 90% of people search for local businesses on their mobile devices in Melbourne and other places in Australia at least once every week. And more than half search daily. This signifies that local SEO is a crucial part of any online campaign in Melbourne. But what is local SEO?

Local SEO is almost identical to organic SEO in that the goal is to rank very high in the search engine results. However, in the case of local SEO, the primary focus is on ranking highly for a specific geographic location. So if you own a business in the Southeastern Australian state of Victoria, there’s no point in ranking high in the local search results for Sydney, capital of New South Wales.

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Digital Marketing Melbourne
Clients, Company, Content Marrketing, Lead Generation

Why Invest in Local SEO for your Small Business?

The contemporary marketing world is unfolding every day. At this point, every big or small business owner understands the importance of digital marketing. The Internet is the new hoarding to showcase your products in front of your potential customers. That time has gone when your buyer is reading your ads in the newspaper.

Nowadays everyone is spending most of their time online and this is the right chord to pluck. Everyone is using google to solve their everyday problem. So it makes sense to business owners that they should aim to broadcast their product on google and rank at the top of Google’s search results. But when it comes to Search engine optimization, there is a factor that is overlooked very easily. That factor is Local SEO. Read more