Almost 90% of people search for local businesses on their mobile devices in Melbourne and other places in Australia at least once every week. And more than half search daily. This signifies that local SEO is a crucial part of any online campaign in Melbourne. But what is local SEO?
Local SEO is almost identical to organic SEO in that the goal is to rank very high in the search engine results. However, in the case of local SEO, the primary focus is on ranking highly for a specific geographic location. So if you own a business in the Southeastern Australian state of Victoria, there’s no point in ranking high in the local search results for Sydney, capital of New South Wales.